All About Asian Food

July 2013 Archives

Here at Asian Food Grocer, we love to toot our own horn. We believe we offer the best selection of imported goodies at the most reasonable prices, and we strive to be your go-to when it comes to Asian snacks and groceries. So all the better when our happy customers toot our horns for us. Whether a tweet or Facebook post, we appreciate any and all feedback from our fans and customers. So we are especially excited when we see videos. We're all egotists here at the office.

If you've never order from us before, we'd like to show you how others have received Asian Food Grocer and our packages. There is a recent phenomenon where people post videos online presenting new purchases they have made. They call it unboxing videos, or "haul" videos. And wouldn't you know it, AFG is represented in this trend! We are flattered that you are excited enough about your order to record your reactions.

First off, we wanted to showcase Mrs. Howl's series of seven, yes seven videos in total! Mrs. Howl took the to effort show off her entire, HUGE purchase, breaking down the items into Bread, Salty Snacks, Sweet Snacks, Candies, and Drinks videos. She also does taste tests with the purchased items. 

That is so much love, we don't know what to do with it. Definitely check the rest of her videos out on her channel. This is the Citizen Kane of AFG unboxing/haul videos right here. Mrs. Howl gives detailed reviews for the taste tests, so watch her videos if you want an objective opinion on how this stuff tastes. The J-pop music accompaniment doesn't hurt either. There is only one word for this series of videos: epic.

This next video comes from YouTuber LetsWithLiz, who highlights our superiority in packaging against a company from Japan. Expect your items to be packed with utmost care. We even double box our items to ensure their safe arrival to you. Nothing is more disappointing than when something comes in the mail all damaged and unusable, so we do our best to keep that from happening to our customers. Admittedly. any competent retailer would look good in comparison to the shabby packaging in the video, but our elite packing stands on its own. 

This one above is a bit more impressionistic. This YouTuber, who goes by the awesome name of TeatimeZombie, foregoes narration and instead let viewers focus solely on the colorful and striking packaging on our Asian snacks. A special canine guest makes an appearance, making this one of the cuter AFG haul video's we've seen. We'll even forgive the fact that it was shot in portrait mode.

If you go on YouTube and search "Asian Food Grocer," you'll find more videos of people showing off their purchases. What do you think about your Asian Food Grocer haul? If you've discovered a new favorite snack to nom on or made a new dish using an ingredient you ordered, we would love to know! Send us your Instagrams, your tweets, or your Vines even! We hope to continue to serve you, our customers, and to move you to sharing your goodies (visually, at least) with the world. 

Meet Your Matcha Green Tea

What is green and nearly worth its weight in gold? That's a slight exaggeration, but the answer is matcha. Of the wide and varied Japanese tea culture, the most sought after tea may very well be matcha (also spelled maccha), a finely milled green tea in powder form. 

Matcha stands out from the other teas because it is not prepared by steeping. Instead, the fine powder is mixed into the water, much like instant coffee or Ovaltine. In a traditional Japanese matcha tea ceremony, the matcha scooped out with a bamboo device, placed into a special matcha ceremonial bowl, and mixed into hot water with a bamboo whisk. Once dissolved, a nice layer of frothy bubbles will lay on top.

The culprit behind green tea's towering stature as a healthy superfood is an antioxidant called catechin. Of all teas, green tea has the highest concentration of this antioxidant, due it it being less processed and fermented than other varieties such as oolong and black teas. The resultant effect is a milder taste and a more healthy brew.

Over the past ten years, the beneficial effects of green tea has been studied ad infinitum. One 2005 study found that subjects who drank a daily bottle of tea with 690 mg of catechin content over 12 weeks experienced a loss of body fat compared to a control group who ingested 22 mg of catechin daily. Catechin has also been linked to slowing the activity of harmful free radicals.

Though matcha enjoys a long history, it's gain recent traction as a trendy flavor and ingredient. Nowadays, many treats are available in green tea or matcha flavors. If you've eaten at a Japanese restaurant in the past decade, chances are you've come across matcha green tea ice cream as a dessert offering. This venerable component is also seen in snack products such as the always popular Green Tea Pocky and the Maccha Collon shown below.

For the most bang for your buck, check out our blowout deal on over two pounds (2.2 lb.) of premium matcha powder. With this large portion of matcha, you'll be brewing green tea for all your guests year round and using it to flavor many baked goodies. One such baked goody is the delightful green tea cheese cake, and you can find the recipe here.

Using matcha powder in your baking adds an instant eye-catching burst of green. It also imparts a unique astringent tea flavor that works well in many application. Try experimenting with green tea cookies, mousse, cakes, and whatever else your mind can conjure up.

The most unique product we have with matcha powder is not even a food item. Instead, it is a toothpaste. Yes, this is a green tea toothpaste, infused with matcha powder. The catechins in green tea slows down the activity of the bacteria that causes tooth decay. Green tea is also a natural anti-inflammatory, which help stave off painful inflammations. The benefits of green tea never ceases to amaze.

I hope you'd come to enjoy the many uses that matcha green tea has, both as a drink and in cooking. It really earns its reputation as a superfood. Drink your way to a healthier you and leave others green with envy.