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Recently in Pocky Lovers Corner Category

pocky poc.jpgDear Pocky,
We've had a lot of good times together: Late nights watching Conan O'Brien, picnics in the park, sneaking you into the theater. You were there for me during my worst snack attacks. When I found you, so calm and collected in the middle of an bustling Asian grocer, I picked you up and carried you home. I love you Pocky. But every relationship has its ups and downs. Don't take it personally Pocky, but these are the things I DON'T like about you.

Begin Pocky Rant

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Rant 1: Men's Pocky

Where's the women's Pocky? I heart dark chocolate Men's Pocky. It's been a regular in my Asian snack rotation for years. Every time I pull out a box, someone exclaims, "Hey you're not a man!" as if I was somehow blissfully unaware a) that I'm a woman and b) that I'm eating Men's Pocky. The tagline on some boxes of Men's Pocky reads: "For the intelligent connoisseur who enjoys the finer things in life." I'm an intelligent connoisseur who happens to be a woman. Here's my tagline suggestion - "For the guy who think a bigger truck makes him a man." Guys, please be aware that Men's Pocky contains no testosterone. Ladies, for the time being, we'll have to settle for the pretty-in-pink Strawberry Pocky

Rant 2: Pronunciation and Misspellings

Mispronunciation is perhaps the most egregious of Pocky crimes. It's not pronounced Pockey (like the pony from Gumby) - it's Pocky. Misspellings of the names, perhaps in attempt at cuteness, also pop up all over the place. Please don't write Pocki or Pockie and dot the "I" with a heart. How would you feel if someone misspelled your name? Fun fact: The name was changed to "Pocky", after the Japanese onomatopoetic word for the sound Pocky makes when bitten, "pokkin." 

Rant 3: Pocky Snobs and Posers

pocky snob.pngThere are three kinds of Pocky people: Plain Pocky lovers (me), Pocky snobs, and Pocky posers. Pocky snobs and Pocky posers should relinquish their rights to Pocky. Pocky snobs like to point out that they've tried every flavor of Pocky known to man. If you dare jump into a conversation about Japanese food with this person, prepare to be out-Pockied.

First sign you've come across a Pocky snob, if they start the conversation with, "When I was in Japan...." This phrase is not always indicative that you're in the presence of a Pocky snob. Perhaps the person just wants to tell you about their travels. But when they proceed to go on...and on...and on about the gap-year they spent in Tokyo and how they got to try all the rare forms of Pocky (like bluberry Pocky) that the unfortunate rubes in the States will never try, you've come across a Pocky snob.

A Pocky poser eats Pocky because it's a Japanese snack, not because it's sweet and delicious. Deep down inside, they don't even *Like* Pocky. They put Pocky on display like it's a trophy, but rarely open a box. The only time they nibble on Pocky sticks is when watching anime with their friends - never alone. Pocky posers like to make up odd flavors and tell you they've tried them, but when you google "Pickle-Peanut-Butter Pocky," you'll find there is no such thing. Sounds like a wonderful Pocky for pregnant women though doesn't it?

Rant 4: Pocky Imposters

There is only one Pocky in the world and it's Glico Pocky. Since Chocolate Pocky was first introduced in 1970's, imposters invaded grocery stores around the world. There's no mistaking those tasty Pocky sticks. If you've ever bitten into an imposter, you'll notice it's lacking the addictive crunch-and-sweetness quality that defines Pocky. Why even try? Nothing beats Pocky.

Thanks for listening to me rant. Vote on the next Pocky flavor! Or comment below with what flavor you want to see and your own Pocky rants. Try Pocky and other Asian snacks at AsianFoodGrocer!

strawberry pocky 2.jpgEvery summer we eagerly anticipate the arrival of strawberries. Now that we can find them in the produce section, it's time to put the berries to work. But we're sick of shortcake. This time, we sweeten the strawberry with our favorite Japanese snack -- Strawberry Pocky.

Strawberries are a cute fruit, hence their popularity in those Hello Kitty snacks. The only thing more adorable than a strawberry? A Strawberry Pocky cupcake! Here's how to make 12 Strawberry Pocky cupcakes for your next barbecue or birthday party.

  1. Preheat the oven to 325 degrees F (165 degrees C). Grease 12 cupcake pan cups or line with paper liners.
  2. In a large bowl, cream together the butter and sugar until light and fluffy. Beat in the eggs one at a time, then stir in the strawberry extract. Combine the self-rising flour and salt; stir into the batter just until blended. Fold in the strawberries. Spoon the batter into the prepared cups and divide evenly.

  3. Bake until the tops spring back when lightly pressed, approximately 20 to 25 minutes. Cool in the pan set over a wire rack. When the cupcakes are cool, frost with desired strawberry frosting.

  4. When cupcakes are ready to serve, slice the strawberries and fan them over the cupcake as shown. Then,  break one Strawberry Pocky stick in half and poke each stick into the cupcake.

Thumbnail image for strawberry pocky cupcakes.jpgNow it's time to get creative with your cupcakes. Sprinkle coconut flakes or red candy over the top. Strawberry addicts can wash these cupcakes down with a bottle of Strawberry Ramune soda. If you don't have time to make these Pocky cupcakes, satisfy your sweet tooth with Japanese snacks and candy available at

Pocky Cupcake Photo Credit to:

pocky_.jpgIt started in Japan with a simple biscuit stick coated in chocolate. More than forty years later, it can be found in Asian markets from the U.S. to Australia. It's Pocky and more addictive than potato chips. Japanese teenagers in the 1970's were the first to catch Pocky fever. After sweet success with chocolate, the Pocky factory went wild. Now it's available in enough flavors and colors to make your head spin. This snack food even has its very own holiday in Japan -- Pocky Day, celebrated November 11.

You probably already tasted chocolate, got sick of strawberry, and became enamoredpocky 4.jpg with almond. But did you know about grape Pocky, fortune-telling Pocky, sweet potato Pocky, mild and bitter Pocky, or Lychee Flake Pocky? Pocky makers even managed to create reverse Pocky, which (hence the name) has frosting inside the crispy cookie.

If you had to choose one, what flavor would be your favorite? We know it's a tough choice; you don't want to hurt the other Pockys' feelings. Those who can't pick just one might want to satisfy their Pocky palate with this snack bundle pack. To stock up on Pocky and other delicious treats, shop